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Heart Behind Hustle® Podcast: Entrepreneurship | Marketing | Lifestyle for Impact-Driven Coaches and Experts


Oct 9, 2017

It’s about time we bust the passive income myths. A lot of people think that passive income is easy because that’s how everyone online makes it seem. We’ve all heard the success stories where someone sets up a sales funnel once and then sits back as the money just flows in. The problem is, it doesn’t really work like that. When it comes to passive income, most people think that it’s the end all be all, but there’s a lot more that goes into it.

 

A lot of online entrepreneurs set out to start businesses by focusing on passive income versus creating more projected income that they have more control over. Even for the very lucky people, results won’t always be consistent, and there is plenty of tweaking, testing, and changing going on behind the scenes. Be realistic about the idea of making money without lifting a finger; the money may be “easier” in a sense, but it still requires work.

 

 

Tweetables:

 

“What people say to you online in terms of passive income isn't 100% how it really works.”

 

“When it comes to passive income most people think it’s the end all be all and set out to start their businesses by focusing on passive income versus creating more projected income.”

 

“A lot of people think that passive income is easy because it’s what everybody online makes it seem to be.”

 

“While the money is coming you don't have to actively deliver the content that they're buying, but is it really passive for you to keep tweaking and testing?”

 

“Be really cautious whenever you hear someone giving you huge claims about easy money, fast money, or passive income.”

 

“When it comes to passive income it really means easier money, something that you don't have to deliver yourself.”