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Heart Behind Hustle® Podcast: Entrepreneurship | Marketing | Lifestyle for Impact-Driven Coaches and Experts

Aug 7, 2017

Today's episode is all about going GLOBAL with your brand. This is especially for you if you've been limiting yourself to staying just local or nationwide, and when is it time to start thinking GLOBALLY so you can make a massive impact with your business, faster than you think.


I am finally doing an episode for my LOCAL entrepreneurs. There are amazing entrepreneurs and businesses out there that are mostly operating on the local scale, like in your state or even in your town. A lot of times I tend to forget that, so I wanted to dedicate this specific episode to you! Whether you have an online-based business or even if it’s an offline business, it’s possible that you have gotten most of your clients on that local scale.

You might be currently thinking in a local way versus thinking bigger and thinking globally.

I want to touch on the subject today of thinking globally and beyond just your current community and network. When is it the right time for you to start thinking in this way?

If you've been following me for a little while, you may know that I’m a huge believer in thinking globally. I think that’s essentially the next step regarding impacting and serving more people as well as showing up in a bigger way. You're able to step up as a leader and as an authority in this way.

It’s quite hard to make the huge impact that you desire when you're limiting your reach.

When you only focus on the local market, i.e. your town, state, or even just your country, you are limiting your impact. If you have a huge message that you need to share and that you know deep inside of you, don’t limit yourself. Maybe you've already been sharing this message for a while, and you most likely have. You may have done some webinars or workshops in your local market, and that's incredible.

If so, then you are probably noticing some excellent results that people are seeing from being impacted by you.

It’s very likely that if you can relate to some of this, you haven't been thinking much about going beyond. You may not have considered going international, going global, and making that huge impact everywhere in the world.

I’ve noticed something that happens quite often from what I’ve heard my clients say when it comes to thinking globally. There is a common false belief that people don’t have the same problems in other areas of the world.

“I don’t think that people in other regions also struggle with the things my clients struggle with; I’m going to keep it to my local area because I know I can help them since I know what they struggle with.”

One of the biggest misconceptions is this way of thinking.

I had an incredible client that is a coach who lives in Australia. Most of her clients are Australian, so when I asked her, “Okay, so do you want to target people in the US, Canada, and the UK?” she was very hesitant. We were setting up Facebook Ads, and she wanted to keep her reach based solely in Australia.

I couldn't understand why she was limiting herself in this way when her business was 100% online. She did some local workshops here and there, and she got a lot of clients through referrals and partnerships that she was making in person in her local area. But, everything that she was creating was delivered to her clients online. She had programs doing online coaching, and she wanted to grow in a bigger way with selling more courses.

This client was very hesitant about getting out there into any other markets other than Australia. Her perception was that people outside of her local region didn't struggle with the same things. And let me just preface this by saying, she was not working with people that needed her help with something region specific. Her expertise was based more around business, being a leader, having a career, etc.

But, she wasn’t sure that what she was saying would resonate with people outside of her particular country because she wasn’t familiar with them.

It's completely understandable to feel this way because we’re so used to exclusively interacting with the people that we currently support. Doubt sets in when these people start thinking that they don’t have anything to say, or that they might say something in a way that doesn’t resonate with this new audience.

I’m going to get out there and just say it. All of that is a bunch of BS. This mentality is holding you back from promoting yourself in a bigger way and making a powerful impact.

If you think that people outside of your local market don't struggle with the things that you already support others with, then you’re being selfish, or you’re afraid. You’re being selfish because you don’t want to help more people when you want to keep your brilliance to yourself and your current target market. You’re not letting other people experience your awesomeness, and that’s not cool!

Or, it could be that you’re afraid. You might have a fear of being rejected. But guess what? You’re going to get rejected regardless of what you do, whether it’s in your local area or elsewhere. This is a part of business, sales, and getting yourself out there. So, I want to invite you to start thinking globally.

What will it take for you to become a global thinker and how can you start bringing more opportunities to your door?

If you have a local business working mainly with people in person, you might envision creating an online way to earn money in the future. This could potentially mean creating a membership site, courses, or delivering you coaching or consulting in an online fashion. Maybe you have even considered the idea of moving your business from the local market to being completely online.

One of my clients is a chiropractor, and he transitioned his business to be 100% online. It was incredibly cool to see because he's been wanting to do this for a very long time and he was able to make it happen. Now, he's traveling and has a lot of courses out there as well as a membership site.

It’s remarkable that you can honestly take anything you want into the online market.

So, if that’s something that you desire to create, why are you limiting yourself? What are you doing on a day to day basis that is keeping you playing small, keeping you limited, and keeping you hiding from the world?

 I want you to ask yourself, do you want to make a huge difference?

Do you want to impact and change the world, and do you want to partake in making that huge fricken' difference? If the answer is yes, then it means you need to start thinking bigger. You need to start thinking about people outside of just you.

How can you create a movement? How can you get out there and how would your business look? What would your marketing look like if you let go of the preconceived notions that other people aren't going to be resonating with what you have to say?

Stop telling yourself that people don't want to hear what you have to say or that you need to have a network outside of your country to actually make an impact somewhere else.

What if you didn't have these limiting beliefs holding you back? How would you operate at that point? Is there something that you've wanted to do but you have been holding back because you're afraid of being visible in a huge way?

What would it take for you to start cutting away from these limiting beliefs this week? It’s Hustle Monday, so how can you hustle to start making a bigger impact in the world?

Don’t keep your brilliance to yourself. You’re doing your amazing potential clients a disservice by playing small. I believe in you, and I know you can do this. I know you can step outside of yourself and think in a bigger way; you can think globally.

Let’s get you out there and changing some lives!

(Thanks so much for listening to this Hustle Monday episode. I hope that you have been a bit fired up from listening to this, and I’m excited to hear about your perspective. I want to know how you're going to change the world and start doing things differently this week to start thinking globally. I’m looking forward to your response, and I’ll talk to you again soon!)